A forever evolving business actively pursuing and growing a range of exercise and health related enterprises.

Improving Athletic Performance

Reps for Quality

We measure reps by startpoint and endpoint. What if we had a series of criteria that must be met between these points for reps to count? Criteria that encouraged efficient, safe and powerful movement. Let's start rewarding movement quality, not movement completion. Start handing out a couple of technique based 'no reps' and watch how fast people respond.

Generalised Periodisation is Dead

The time of CrossFIt athletes following generalised programming and expecting competition success is over. The time of CrossFIt athletes following 'cookie-cutter, one-size-fits-all' periodisation programming and expecting competition success is over. Yes, competitive CrossFitters MUST periodise, but this periodisation MUST BE INDIVIDUALISED.

Bench Press - Mechanics and Scapulo-Humeral Rhythm

There is no denying the value of the bench press as a powerful method of strength development. Similarly, there is no denying the potential for musculo-skeletal damage that can result from poor mechanics. Here, we discuss the biomechanics of the movement.